Content style guide

Quick links

The Guide to Written Style for Official University Publications provides specific guidance on:

The University uses these publications as a reference to maintain style in online documents:

  1. The Guide to Written Style for Official University Publications
  2. The Australian Government Style Manual for Authors, Editors and Printers
  3. The Macquarie Dictionary (where there are optional spellings, the first spelling is used)

As a web author at UWA you should ensure that your content is up-to-date, accurate, and consistent in terms of style and spelling. Your content should also be written with a specific audience in mind.

Keeping information up-to-date

To ensure content remains current, the CMS can set dates for review. Content editors get an email when the review date is reached. Editors must review those pages and republish – even if no changes are required.

Consider putting information which is date-specific, such as a public lecture, into news or event sections, rather than giving it a web page of its own, as it dates.

Non-HTML documents

The University's preference is to provide all online information in HTML.

When this is not possible, files are to be provided in both PDF and either RTF or Word formats; ensure Word files are saved as type .doc and not .docx. 

The University's content management system automatically displays the types and sizes of embedded files; if you are linking directly to an external document (permitted, but not preferred) ensure you include the size and type of the file in square brackets; for example, [RTF File, 87.5 kb].

Content accuracy

Your content should be consistent with content on other UWA websites without duplicating information available, or better served, elsewhere. Check the list of definitive sources to see which information you should be linking to or nesting instead of providing.

Before making your content live:

  • Ensure that content is proof-read by a person other than the author.
  • Check all page elements in order to avoid overlooking errors.
  • Run a spell-checker on all content – make sure the tool is set to English (Australia).