Before publishing, you should look at why you are putting the information online and make sure it is relevant to the University's target audiences.
Writing with the audience in mind means presenting information they expect to find in a manner they understand. Be aware of the names and phrases they use, and don't expect them to understand the University's structure and terms. For example, whereas staff might refer to student "assessments", students themselves are more like to refer to "exams" and "assignments", so a student-oriented page should use the same terminology.
Seek and act on feedback from users within each of your target audiences, such as surveys and user testing, to determine if they are able to find what they need on your site.
Writing for the web is not the same as writing for print publications.
People read differently from a computer screen than when reading a print publication. They read fewer words and they follow an F-reading pattern which shows that:
All pages should cover who, what, when, where, why and how. Use these terms to identify key information about your subject.
For many visitors, English is not their first language. It's important to keep everything simple. This doesn't mean dumbing down, but instead ensuring that what you write can be easily understood by a wide audience.
People visit UWA's website for information. The ease with which they find that information will determine whether they will continue to use the pages. Its important that you know your target audience, and write for that audience.
Too much information clutters other valuable information:
This page does not work because it:
This page is easier on the eye and therefore easier to read.