Clarity, consistency and readability are key elements in getting a visitor's attention on web pages.
Here are some simple tips to help you achieve these objectives.
- Use one theme per page and keep them short.
- Divide long pages into shorter interlinked pages.
- Use internal links (jump links) on long pages that can not be divided.
- Make sure page titles (called the "Page Name" in MySource) adequately describe the page.
- Use sentence case, not title case.
- The first paragraph should be one sentence only, preferably fewer than 25 words.
- Apply the introduction class to help your introduction stand out visually.
- Be succinct – write simple sentences.
- Stick to one idea per paragraph.
- Keep each paragraph to two or three sentences.
- Use lists where appropriate to make text easier to scan.
- Too many links in text makes it hard to read.
- Maximise readability by leaving text left-justified.
- Do not underline text as it can be mistaken for a hyperlink.
- Avoid using too much coloured text.
- Do not use red text.
- Use italics for titles and references of published material.
- Reserve bold for emphasis.
See spelling conventions for information about the style conventions for specific words and fragments.